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New York-style pizza originated in New York City in the early 1900s, and in 1905, the first pizza establishment in the United States was opened in New York's Little Italy. It is known for its large, wide, thin, and foldable shape. New York-style pizza is a common style that may be confused with New Haven-style pizza, due to the New Haven's variety also typically being thin-crusted. The pizza is sold by the slice and as a whole pie, and regional variations exist in Northeastern and other states in the U.S.
The first pizzeria in America were founded by Gennaro Lombardi in Little Italy, Manhattan, and the large, wide pizzas made in the city would become known as the New York-style. Gennaro Lombardi opened a grocery store in 1897 which was later established as the first pizzeria in America in 1905 With New York's issuance of the mercantile license. An employee of his, Antonio Totonno Pero, began making pizza for the store to sell that same year. The price for a pizza was five cents but, since many people could not afford the cost of a whole pie, they would instead say how much they could pay, and they were given a slice corresponding to the amount offered. In 1924, Totonno left Lombardi's to open his own pizzeria on Coney Island called Totonno's.